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Marketing Education Licensure Endorsement Requirements

Marketing Education

Office of Career and Technical Education

Marketing prepares students for careers in the marketing of goods and services including:

• Buying, transporting, and storing of goods
• Promotion of goods and services
• Marketing research
• Marketing management

Marketing careers require academic skills as well as marketing competence. To help students gain proficiency, teachers reinforce Virginia's academic Standards of Learning in English, mathematics, science, and history/social science as they apply to the Marketing curriculum.

Student requirements for many Marketing courses vary depending on whether the course uses the cooperative education method or the occupational experiences method.

Roster of Marketing Teachers

2008-2009 Marketing Reference Sheet for Marketing

The Cooperative Education Method

Courses using the cooperative education method offer a combination of classroom instruction and supervised on-the-job training with continuing supervision throughout the school year.

Courses using the occupational experiences method combine classroom instruction with occupational experiences consisting of simulations, school and community-based projects, and/or periodic employment in selected local marketing businesses.

In certain courses, the occupational experiences method is conducted using the laboratory approach. Students combine intensive classroom instruction and occupational experiences in daily blocks of instruction that are planned, supervised, and documented by the Marketing teacher-coordinator.

DECA

The co-curricular Marketing student organization, DECA: An Association of Marketing Students, is designed to support and strengthen the marketing curriculum and instructional program and reinforce academic concepts related to marketing. Through participation in local, state, and national activities, DECA members develop a better understanding of the business world, increase awareness of their civic obligations, and develop social poise and leadership skills.

Marketing courses prepare students for entry-level positions and/or continued education in a variety of careers that require knowledge of communications, economics, and psychology as well as techniques in sales, promotion, and management. Examples includes sales, public relations, business management, product design and merchandising, fund-raising, advertising and promotion using all types of media, and international marketing.

For additional information about the Marketing Education Program at the secondary level in the Commonwealth of Virginia contact: