COMMONWEALTH OF VIRGINIA

DEPARTMENT OF EDUCATION

P.O. BOX 2120

RICHMOND, VIRGINIA 23218-2120

PRINS. MEMO NO. 69

October 29, 2002

ELEMENTARY / MIDDLE / SECONDARY

TO:	Principals
FROM:	Patricia I. Wright Assistant Superintendent for Instruction
SUBJECT:	Introduction to statewide youth anti-smoking campaign launched by Virginia Tobacco Settlement Foundation (VTSF)

This memo is to make principals aware of the Y Campaign that may be incorporated into multiple aspects of school curricula. The Y Campaign is intended to promote a movement among Virginia youth to help empower them to choose not to use tobacco products. Additional information about efforts behind the campaign can be found at www.vtsf.org. Please also check out the campaign Web site at www.ydouthink.com.

Please feel free to contact any of the following individuals regarding the campaign and its elements:

Virginia Tobacco Settlement Foundation – organization inquiries

Marge White: 804-225-3637

WORK Advertising – television, radio, print advertisements

Trevor Minor: 804-698-6125

Play – street team and mini-activity, school specific coordination

Tracey Leverty: 804-474-3568

PIW/LN/nb