Superintendent's Memo #218-10

State seal, Commonwealth of Virginia

COMMONWEALTH of VIRGINIA
Department of Education

September 10, 2010

TO: Division Superintendents

FROM: Patricia I. Wright, Superintendent of Public Instruction

SUBJECT: Get Active, Get Fit School Challenge

Anthem Blue Cross and Blue Shield is partnering with Radio Disney to bring the Get Active, Get Fit School Challenge to students, K-5, throughout Virginia.  This free program encourages healthy, active lifestyles with the goal of motivating families to incorporate fitness activities into their daily lives.

The deadline to register for this program is October 1, 2010.  To register go to www.GETACTIVEGETFIT.com.  After completing the online registration form, schools can download the student tracking chart, classroom tracking chart, school tracking chart, and the "Get Active, Get Fit" school challenge poster.  The first five superintendents who enroll their schools in the program will receive a "Gym and Outdoor Deluxe Activity Kit" valued at $500.

Beginning October 4, 2010, students in Virginia will have the opportunity to "move it" at home and at school while competing against other schools for the chance to win a Radio Disney Dance Party.  Students will track their activities for a minimum of 15 minutes per day, for 30 out of the designated 45 days.  The top 20 schools, with the largest percentage of students participating, will receive a Radio Disney Get Active Get Fit Reward Party.  In December 2010, Radio Disney will run radio spots thanking schools for participating in the challenge and announcing the winning schools.

If you have questions, please contact Alison Spencer, local marketing director, Anthem Blue Cross and Blue Shield, by e-mail at Alison.spencer@anthem.com or by telephone at (804) 354-3934; or Vanessa Wigand, principal specialist for health, physical, and driver education, Office of Standards, Curriculum, and Instruction, by e-mail at Vanessa.Wigand@doe.virginia.gov or by telephone at (804) 225-3300.

PIW/VW/vdg