Data Snapshot
The Data Snapshot for Arts, A/V Technology & Communications (PDF) helps educators, students and parents see connections between the Plans of Study and career opportunities in high-skill, high wage, in-demand fields.
Justin Hoisington
Freelance Video Director, Virginia Beach, Virginia
- Floyd E. Kellam High School/Governor’s School for the Arts/Virginia Beach Technical and Career Education Center, Virginia Beach City Public Schools
- CTE studies: Technical Theater, Film and Television
Behind the lens
Justin Hoisington tried a 9-to-5 job for one week before deciding it wasn’t right for him. Now he travels the country as a concert videographer.
In 2012, Justin was part of Tim McGraw and Kenny Chesney’s Brothers of the Sun tour, working with video walls and LED screens. He cites the experience as the most memorable of his career and one that allowed him to see the Dallas Cowboys Stadium for the first time. Justin has met many famous musicians while on the job, including Lil’ Wayne, Kiss, and the Jonas Brothers, but celebrities don’t faze him.
“You cannot be star struck,” he says.
“They’re just regular people like you and me.”
He attributes most of his success to his CTE courses in high school, which gave him hands-on experience and taught him the business aspects of being a videographer.
Justin says he got to where he is today because he never gave up. It took more than two years before he finally landed work as a videographer on tour.
“I’ve been through thousands of ‘no’s’ before I finally got a ‘yes,’” he says, adding that he’s more motivated to succeed in his field when he faces opposition from others.
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Javier Pierrend- Broad Run High School/Monroe Technology Center, Loudoun County Public Schools
- CTE studies: Visual Arts/Video Production
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Viewing the world through a lens
Javier Pierrend discovered his interest in video production through a Peruvian soap opera, when his uncle, a director, took him onto the set one day when Javier was young. “That’s when I decided to be in this industry,” Javier says.
Now Javier is a freelance videographer and photographer, producing and editing videos for clients such as Loudoun County Public Schools and the AFL/CIO labor union. He has even worked on the production set of ABC’s “Extreme Home Edition: Makeover.”
One of his commercials for Loudoun County Public Schools recently won a Bronze Telly Award. The Telly Awards honor local and cable programs and videos created for the Web.
“I just love meeting new people every day and getting to know different stories,” says Javier. “It’s really an adventure that never stops. Sometimes I can’t believe I’m getting paid to do this.”
Javier took video production courses at Monroe Technology Center in Ashburn, which introduced him to the business aspect of video production. It also helped Javier start networking—a skill he says is vital in his business.
“Everything is word-of-mouth,” says Javier. “One company talks to the other, and I do go out a lot to network. I never stop networking.”
His advice to current students interested in videography and photography? “To start as early as you can and start meeting people, reaching out to local companies,” says Javier. “It’s really, really competitive and the earlier you start, the better. Grab a camera and start looking at the world through the lens.”
The Arts, A/V Technology and Communications cluster is about designing, producing, exhibiting, performing, writing and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services. This cluster represents a rapidly-growing industry. With a great deal of career opportunities forecasted, this is an excellent time to break into the field. While the industry is growing, it remains extremely competitive requiring highly skilled workers.
  PLAY VIDEOProduced by: Powhatan County High School, Powhatan County Public Schools |
Employment Projections: 2010-2020
The Arts, A/V Technology, and Communications career cluster is expected to grow only slightly over the next decade. According to Bureau of Labor Statistics (BLS) estimates, this cluster employed 2.2 million people nationwide in 2010 and will only add about 150,000 new jobs by 2020. The cluster is expected to grow by 7% between 2010 and 2020, growing more slowly than average compared to other clusters and the national average of 14%.
The report Employment Projections for Arts, A/V Technology, and Communications, 2010-2020 includes data on occupations growing faster that the nation average, pathways employment overview, occupations with the most job openings, and employment projections.
Occupations in this cluster and what they make in Virginia |
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| Occupation | Employed in VA | Typical salary | Education level** |
Bindery workers |
1,590 |
$18K – $46K |
HS |
Broadcast technicians |
1,230 |
$18K – $74K |
HS/4C |
Camera operators |
170 |
$19K – $87K |
HS/4C |
Desktop publishers |
570 |
$21K – $59K |
4C |
Editors |
3,190 |
$29K – $98K |
4C |
Fashion designers |
30 |
$32K – $127K |
4C |
Film and video editors |
290 |
$26K – $126K |
HS/4C |
Graphic designers |
5,280 |
$26K – $77K |
4C |
Multimedia artists, animators |
470 |
$34K – $109K |
4C |
Photographers |
1,200 |
$17K – $65K |
HS/4C |
Prepress technicians |
1,190 |
$22K – $58K |
HS |
Printing press operators |
5,670 |
$20K – $54K |
HS |
Producers and directors |
1,660 |
$32K – $116K |
4C |
Telecommunications installers/repairers |
4,590 |
$30K – $73K |
HS |
Writers and authors |
1,640 |
$28K – $115K |
4C/MD |
** | HS: High school | CC: Community college | 4C: Four-year college | MD: Master’s degree | DP: Doctoral or Professional degree |
Career Cluster Planning
A resource for counselors, administrators, and educators
CTE Administrative Planning Guide (APG) – includes information to help local school divisions plan and schedule instructional programs. The APG is organized by career clusters, with a complete listing of courses, concentration sequences, and credentials available to students as they plan for career entry and continuing education. Users may access course information by cluster or by searching for specific courses or certifications.
Career Planning Guide – includes an easy way for students and counselors to look for courses to further career goals. One can search for occupations, browse by Career Clusters or favorite academic subjects.
Academic and Career Plans of Study
Development Information
Information and tips for instructional leaders, administrators, counselors and teachers/faculty for creating a career pathway academic and career plan of study.
- Arts, A/V Technology & Communications Cluster Information
- Checklist for Developing Career Clusters Plans of Study (Word)
Sample Academic and Career Plans of Study
School divisions are asked to develop sample plans of study based on the courses offered within their schools, the employment needs of the region, and the post-high school educational opportunities needed for these careers. Once these sample plans are developed, they can be customized to the needs of individual students so that all students have the opportunity to have an individualized academic and career plan of study.
Sample Pathway Plans of Study for Arts, A/V Technology & Communications:
- Audio / Video Technology and Film (Word)
- Journalism & Broadcasting (Word)
- Performing Arts (Word)
- Printing Technology (Word)
- Telecommunications (Word)
- Visual Arts (Word)
- Visual Arts (Interior Design) (Word)
- Blank Plan of Study (with fields) (Word)
Also see Sample Plans of Study for all clusters and pathways.
Resources
The Career Clusters logo and its extensions are the property of the National Career Technical Foundation, as managed by NASDCTEc. Some content on this page is from the publication, R U College & Career Ready? - 2013 Edition; and is used here with permission from the Virginia Business Publications LLC and Trailblazers in the Demographics and Workforce Section of the Weldon Cooper Center for Public Service at the University of Virginia.
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