The Arts, A/V Technology and Communications cluster is about designing, producing, exhibiting, performing, writing and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services. The jobs in this cluster appeal to actors or musicians who love the limelight, technicians who prefer to work behind the scenes, and people who love to write, paint, or build. These careers, however, are very, very competitive. Graphic designers who have knowledge of Web site design or other interactive media will be most in demand.
Produced by: Powhatan County High School, Powhatan County Public Schools
Employment Projections: 2010-2020
The Arts, A/V Technology, and Communications career cluster is expected to grow only slightly over the next decade. According to Bureau of Labor Statistics (BLS) estimates, this cluster employed 2.2 million people nationwide in 2010 and will only add about 150,000 new jobs by 2020. The cluster is expected to grow by 7% between 2010 and 2020, growing more slowly than average compared to other clusters and the national average of 14%.
The report Employment Projections for Arts, A/V Technology, and Communications, 2010-2020 includes data on occupations growing faster that the nation average, pathways employment overview, occupations with the most job openings, and employment projections.
What They Make...
Occupations in this cluster and what they make in Virginia
|Occupation||Employed in VA||Typical salary1||Typical entry-level Education|
|Bindery and finishing workers||1,780||$19K–$47K||High school diploma|
|Broadcast technicians||1,170||$19K–$78K||Associate's degree|
|Camera operators||240||$20K–$86K||Bachelor's degree|
|Desktop publishers||510||$20K–$60K||Associate's degree|
|Fashion designers||50||$34K–$126K||High school diploma|
|Graphic designers||5,210||$26K–$77K||Bachelor's degree|
|Audiovisual and multimedia specialists||180||$24K–$73K||Bachelor's degree|
|Photographers||1,180||$18K–$67K||High school diploma|
|Printing press operators||5,510||$21K–$54K||High school diploma|
|Producers and directors||1,620||$32K–$187K+||Bachelor's degree|
|Telecommunications installers/repairers||4,630||$31K–$75K||High school diploma|
|Writers and authors||1,400||$28K–$118K||Bachelor's degree|
110th to 90th percentile
Source: U.S. Bureau of Labor Statistics
Career Cluster Planning
A resource for counselors, administrators, and educators
CTE Administrative Planning Guide (APG) – includes information to help local school divisions plan and schedule instructional programs. The APG is organized by career clusters, with a complete listing of courses, concentration sequences, and credentials available to students as they plan for career entry and continuing education. Users may access course information by cluster or by searching for specific courses or certifications.
Career Planning Guide – includes an easy way for students and counselors to look for courses to further career goals. One can search for occupations, browse by Career Clusters or favorite academic subjects.
Information and tips for instructional leaders, administrators, counselors and teachers/faculty for creating a career pathway academic and career plan of study.
- Arts, A/V Technology & Communications Cluster Information
- Checklist for Developing Career Clusters Plans of Study (Word)
Sample Academic and Career Plans of Study
School divisions are asked to develop sample plans of study based on the courses offered within their schools, the employment needs of the region, and the post-high school educational opportunities needed for these careers. Once these sample plans are developed, they can be customized to the needs of individual students so that all students have the opportunity to have an individualized academic and career plan of study.
Sample Pathway Plans of Study for Arts, A/V Technology & Communications:
- Audio / Video Technology and Film (Word)
- Journalism & Broadcasting (Word)
- Performing Arts (Word)
- Printing Technology (Word)
- Telecommunications (Word)
- Visual Arts (Word)
- Visual Arts (Interior Design Sample) (Word)
- Blank Plan of Study (with fields) (Word)
Also see Sample Plans of Study for all clusters and pathways.
- What’s New in Media Jobs (PDF)
The Career Clusters logo and its extensions are the property of the National Career Technical Foundation, as managed by NASDCTEc. Some content on this page is from the publication, R U College & Career Ready? - 2014 Edition; and is used here with permission from the Virginia Business Publications LLC and Trailblazers in the Demographics and Workforce Section of the Weldon Cooper Center for Public Service at the University of Virginia.