Data Snapshot
The Data Snapshot for Hospitality & Tourism (PDF) helps educators, students and parents see connections between the Plans of Study and career opportunities in high-skill, high wage, in-demand fields.
Jason Campbell
Senior Manager, Operations Support Resources, Americas
Marriott International Inc., Bethesda, Maryland
- Langley High School, Fairfax County Public Schools
- CTE studies: Hotel Management, Marshall High School’s Academy
- Additional studies: B.S. in Business Administration, Christopher Newport University
Enjoying his stay
Jason Campbell remembers being impressed by Marriott Hotels’ accolades in high school. Jason learned about the hotel business during his hotel management class at Marshall High School’s Academy program, which gives students a chance to take technical and specialized courses.
Through the hotel management class, Jason participated in an internship with Marriott, a company he still works for today. Since then Campbell has quickly moved up in rank at Marriott. He started as a pool server in Orlando and interned at the Marriott corporate headquarters in 2007. By the time he graduated from Christopher Newport University in 2008, Jason joined the company’s management development program, and now he’s senior manager of operations support resources.
Jason leads a team of 33 managers who help with taskforce assignments at full service Marriott hotels. Jason says he enjoys being able to mentor large teams and help Marriott managers develop in their career. Jason finds the opportunity for growth at Marriott appealing.
“We are constantly innovating and starting new brands, and there are lots of opportunities for advancement with the company,” Jason says.
Marriott America has locations throughout the U.S., Canada, and the Caribbean, giving Jason the chance to travel often.
“It’s nice to have that flexibility, for a change in scenery,” Jason says.
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S. Brady Johnson- Lee-Davis High School, Hanover County Public Schools
- CTE studies: Business
- Additional studies: B.S. in Entrepreneurship, Small Business Management, Virginia Commonwealth University
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Growing customer relationships through good food
Brady Johnson has known he wanted to work in restaurants since he can remember. After eight years of industry experience, he and his wife opened a restaurant in their Mechanicsville community that specializes in locally-grown, often organic foods.
Brady credits his participation in his high school’s DECA chapter, a career and technical organization for students and teachers in business and marketing, for giving him the boost to pursue a business entrepreneurship degree in college. “I learned how to start a business from beginning to end,” he says of his undergraduate experience at Virginia Commonwealth University. “Well, at least on paper. The experience is what makes the real difference.”
Whether he wants to point to his education or experience, Brady is certainly doing something right at Farmer Johnson’s Country Kitchen – business is good. “We’ve already had some people talk to us about franchising. Right now we’re taking it step by step, taking it a little at a time.”
Brady says his favorite part of his work is also the most important: “the personal aspect.” Besides getting to work alongside his wife and other family and friends all day, Brady loves getting to know new customers. He says this enjoyment is vital. “If you don’t have the personality to get the customers to get to know you, it’s going to kill your business. If you don’t get along with your customers, they aren’t coming back.”
Hospitality & Tourism encompasses the management, marketing and operations of restaurants and other foodservices, lodging, attractions, recreation events and travel related services.
Employment Projections: 2010-2020
The Hospitality and Tourism career cluster is projected to experience moderate growth between 2010 and 2020. According to estimates by the Bureau of Labor Statistics (BLS), about 17.8 million people were employed in Hospitality and Tourism occupations in 2010, and employment is expected to grow to around 19.6 million by 2020. A portion of this growth will be making up for employment lost during the recession when the leisure and hospitality industry was particularly hard hit. The overall growth rate for the cluster is projected to be about average compared to other clusters at 10%.
The report Employment Projections for Hospitality and Tourism, 2010-2020 includes data on occupations growing faster that the nation average, pathways employment overview, occupations with the most job openings, and employment projections.
Occupations in this cluster and what they make in Virginia |
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| Occupation | Employed in VA | Typical salary | Education level** |
Bakers |
2,960 |
$17K – $37K |
HS |
Bartenders |
7,490 |
$16K – $31K |
HS |
Chefs and head cooks |
2,360 |
$24K – $74K |
HS |
Dishwashers |
11,750 |
$16K – $23K |
HS |
Fast food cooks |
8,470 |
$16K – $23K |
HS |
Food preparations workers |
19,270 |
$16K – $28K |
HS |
Food service managers |
3,010 |
$30K – $81K |
HS/4C |
Hotel desk clerks |
7,100 |
$16K – $29K |
HS |
Janitors and cleaners |
58,980 |
$16K – $37K |
HS |
Lodging managers |
740 |
$29K – $89K |
HS /4C |
Maids and housekeepers |
25,170 |
$16K – $30K |
HS |
Meeting and convention planners |
3,340 |
$27K – $78K |
4C |
Recreation workers |
11,740 |
$16K – $38K |
4C |
Cooks, restaurant |
27,020 |
$16K – $32K |
HS |
Tour guides |
1,290 |
$16K – $40K |
HS/4C |
Travel agents |
1,620 |
$19K – $54K |
HS/4C |
Waiters and waitresses |
63,000 |
$16K – $29K |
HS |
** | HS: High school | CC: Community college | 4C: Four-year college | MD: Master’s degree | DP: Doctoral or Professional degree |
Career Cluster Planning
A resource for counselors, administrators, and educators
CTE Administrative Planning Guide (APG) – includes information to help local school divisions plan and schedule instructional programs. The APG is organized by career clusters, with a complete listing of courses, concentration sequences, and credentials available to students as they plan for career entry and continuing education. Users may access course information by cluster or by searching for specific courses or certifications.
Career Planning Guide – includes an easy way for students and counselors to look for courses to further career goals. One can search for occupations, browse by Career Clusters or favorite academic subjects.
Academic and Career Plans of Study
Development Information
Information and tips for instructional leaders, administrators, counselors and teachers/faculty for creating a career pathway academic and career plan of study.
- Hospitality & Tourism Cluster Information
- Checklist for Developing Career Clusters Plans of Study (Word)
Sample Academic and Career Plans of Study
School divisions are asked to develop sample plans of study based on the courses offered within their schools, the employment needs of the region, and the post-high school educational opportunities needed for these careers. Once these sample plans are developed, they can be customized to the needs of individual students so that all students have the opportunity to have an individualized academic and career plan of study.
Sample Pathway Plans of Study for Hospitality & Tourism:
- Lodging (Word)
- Recreation, Amusements & Attractions (Word)
- Restaurants and Food / Beverage Services (Word)
- Travel & Tourism (Word)
- Blank Plan of Study (with fields) (Word)
Also see Sample Plans of Study for all clusters and pathways.
Resources
- National Restaurant Association
- American Association of Travel Agents
- Virginia Hospitality and Travel Association
The Career Clusters logo and its extensions are the property of the National Career Technical Foundation, as managed by NASDCTEc. Some content on this page is from the publication, R U College & Career Ready? - 2013 Edition; and is used here with permission from the Virginia Business Publications LLC and Trailblazers in the Demographics and Workforce Section of the Weldon Cooper Center for Public Service at the University of Virginia.
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