Information on this page is provided by the Office of Career & Technical Education.

Staff Contacts

Marketing

Marketing programs prepare students for postsecondary education and careers in marketing, management and entrepreneurship.  Careers in the marketing cluster create, communicate and deliver value to customers and manage customer relationships in ways that benefit the organization and its stakeholders.  Instruction in the marketing cluster enables students to gain knowledge and skills in:

Since marketing careers require strong academic skills, Virginia’s academic standards in English, mathematics, science and history/social science are correlated with the marketing curriculum.

Within each cluster, there are multiple career pathways that represent a common set of skills and knowledge necessary to pursue a full range of career opportunities within that pathway. Career Clusters that relate to instruction in marketing include:

• Arts, A/V Technology & Communications
• Business Management & Administration
• Hospitality & Tourism
• Marketing
• Transportation, Distribution & Logistics
• Also see Career Clusters main page

The Cooperative Education Method

Courses using the cooperative education method integrate classroom instruction with supervised on-the-job training and the related career and technical student organization.

Instruction is developed and conducted in consultation with employers having skills in and considerable knowledge of the occupational field represented by the student’s career objective.  Individualized, written training plans are developed to correlate the classroOom instruction with the on-the-job training.  Formal and informal evaluations of student progress including feedback are completed to assist learners in improving their work performance.

Cooperative Education is a method of instruction that combines career and technical classroom instruction with paid employment directly related to the classroom instruction.  Both student instruction and employment are planned and supervised by the school and the employer so that each contributes to the student’s career objectives and employability.  Students enhance their knowledge, skills, and attitudes by participating in supervised experiences that are not possible to replicate in an educational setting. More information about Cooperative Education.

DECA

The co-curricular marketing student organization, DECA, is designed to support and strengthen the marketing curriculum and instructional program and reinforce academic concepts related to marketing.  Through participation in local, state and national activities, DECA members develop a better understanding of the business world, increase awareness of their civic obligations and develop social poise and leadership skills. Participation in DECA provides a vehicle for students to employ higher order thinking skills, increase their awareness of their civic obligations, develop social poise, interact with high-level business people and to further enhance their leadership skills. See the Virginia DECA website for more information.

Courses

The following courses will be revised in 2012-2013 for implementation during the 2013-2014 school year.  All curriculum frameworks are available through VERSO from the CTE Resource Center:

• Make It Your Business 8109, 8112, 8113, 8114
• Principles of Business and Marketing  6115,6116
• Introduction to Marketing 8110, 8111
• Marketing 8120
• Advanced Marketing 8130

Resources

• 2012-2013 Reference Sheet (PDF)
• 2012-2013 Calendar of Events (PDF)
• 2012 Annual Professional Development Institute (PDF) – Summer Conference Marketing Update
• Essential Competency List for Marketing – Virginia's CTE Resource Center
• Administrative Planning Guide for Marketing
• Equipment Resource Guide - See Equipment for CTE Programs
• Licensure Endorsement Requirements – Marketing Education (PDF) – See 8VAC20-22-270 on page 38 of the Licensure Regulations for School Personnel document.
• Industry Credentialing
• Career Planning Guide

Outside Resources

• Virginia Association of Marketing Educators – VAME
• Virginia DECA
• DECA, Inc.
• Collegiate DECA
• Virginia DECA Foundation
• Association for Career and Technical Education - ACTE
• Virginia Association for Career and Technical Education - VACTE
• Marketing Education Association – MEA

Marketing Teacher Licensure Programs

• Old Dominion University
• Virginia Tech University

Virginia CTE Marketing Listserv

If you are not on the Virginia CTE Marketing listserv, contact Sharon Acuff at sharon.acuff@doe.virginia.gov to be added.

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