Principals' Memo #1006-11

Department of Education

February 15, 2011

TO: Principals

FROM: Linda M. Wallinger, Assistant Superintendent for Instruction

SUBJECT: Keep Virginia Beautiful (KVB) Video Contest for Students

Keep Virginia Beautiful (KVB) and its partners are sponsoring a video contest for Virginia high school students. "A Bag's Life" is an awareness campaign to encourage citizens of the Commonwealth to reduce, recycle and reuse free plastic bags and materials like dry cleaning, bread bags, and the wraps on items like paper towels or cases of bottled water.

The contest invites students to break out their cameras and their creativity to make a one-to-two-minute video showing ways to recycle and reuse free plastic shopping bags like those available from grocery and retail stores. All materials must be original, including images and music.

Students 13 years or older are eligible and are encouraged to use their imagination and have fun with the subject. Students can access the Web site to see what others did with "the bag" in a recent Florida contest. A student or group can enter a video in the Recycle or Reuse category on the Web site. Each category will award prizes to first ($1,000), second ($500), and third place ($300), with a total of six prizes awarded.

All videos must be submitted by March 1, 2011. Judges will select up to 20 videos for upload to the Web site. Online voting will take place March 9, 2011, to April 3, 2011, and winners will be announced April 8, 2011.

A Bag's Life is a cooperative effort of Keep Virginia Beautiful (KVB), the Virginia Department of Environmental Quality, the Virginia Retail Federation, Trex, Virginia Recycling Association, HR Clean, and the Progressive Bag Affiliates of the American Chemistry Council.

For more details regarding the contest, environmental issues concerning Virginia, and green opportunities for schools please visit the KVB Web site at