Marketing

Marketing programs prepare students to conduct the critical business functions associated with planning, managing, and performing marketing activities to reach organizational objectives. Courses incorporate market analysis, consumer behavior, strategic planning, operations, and management as students learn to attract and retain customers by satisfying their wants and needs through establishing brand loyalty.   

Careers in Marketing focus on market research and data analysis, product and service promotion, customer relationship management, strategic sales, and retail operations. Students in marketing courses explore methods to leverage the functions and processes for creating, communicating, delivering, and exchanging offerings that have value for consumers and stakeholders. 

Course Revisions

The following courses were revised for implementation during the 2025-2026 school year.  All curriculum frameworks are available from Virginia's CTE Resource Center website.

• Small Business Marketing (12161/8123)
• Sports, Entertainment, and Event Marketing (12163/8175)
• Sports, Entertainment, and Event Management (12163/8177)

Safety Best Practice Guide for CTE

The Safety Best Practice Guide for CTE (docx) is a collection of best practice resources used to assist school divisions in the development of a local school safety plan.

Instructional Resources

• Marketing Course Listing (docx)
• Equipment Lists
• Virginia's CTE Resource Center
• Industry Credentialing

Career and Technical Student Organization (CTSO)

Virginia DECA - Prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. For more information, visit the CTSO web page.

Resources

• Licensure Endorsements Requirements - Marketing Education
• Association for Career and Technical Education (ACTE) 
• Marketing Education Association (MEA) 
• Virginia Association for Career and Technical Education (Virginia ACTE)
• Virginia Association of Marketing Educators
• Virginia DECA Foundation 
• Virginia Department of Labor and Industry
• Virginia Real Estate Board

Marketing Teacher Licensure Programs

Old Dominion University
Virginia Tech University

Virginia CTE Marketing Listserv

If you are not on the Virginia CTE Marketing listserv, contact CTE@doe.virginia.gov to be added.